LACOSTE x KEITH HARING

Keith Haring is infamous for various reasons, the foremost is his influence in the art community. His signature art ruled the New York subways in the 80's. Lacoste created a capsule collection this season which celebrates Haring's cultural representation and art work. Lacoste being a French brand we decided it was best to represent the collaboration by creating a Parisian underground with the overlay of Haring's iconic works.

ITC was responsible for the full scope of work of design / media relations / KOLs / production.

In Beijing the event was created into a pop up shop at the hustle and bustle of Clot's Juice shop in San Li Tuan.