Keith Haring is infamous for various reasons, the foremost is his influence in the art community. His signature art ruled the New York subways in the 80's. Lacoste created a capsule collection this season which celebrates Haring's cultural representation and art work. Lacoste being a French brand we decided it was best to represent the collaboration by creating a Parisian underground with the overlay of Haring's iconic works.
ITC was responsible for the full scope of work of design / media relations / KOLs / production.
In Beijing the event was created into a pop up shop at the hustle and bustle of Clot's Juice shop in San Li Tuan.