As the most important pre-launch event of Tmall’s double 11 shopping festival 2016, Tmall collection took place in Shanghai Oriental Sports center on October 23, 2016. More than 300 designers, stylists, models and 10,000 live audiences were involved in this 8 hours fashion extravaganza event that showcased more than 200 brands. Nick Wooster was the chief styling consultant. Fashion icon Maye Musk and many celebrities also had joined the show. 6IXTY8IGHT held a 10 minutes fash

SWATCH POP IT UP installation of "shadow" art at the Swatch Art Peace Hotel for part of their seasonal press event gathering. ITC provided the event creatives which included various interactive activities to keep the press busy through out a sunny afternoon in Shanghai. Which included interactive photo downloads, augmented reality POP game, art installations, live artists, and DIY doll. Here are just some photos of the event.