MEXICO 66 - the shoe that got its infamous name from the 1966 Olympics in Mexico. As a tribute to the greatness that made the shoe what it is today, Onitsuka Tiger made subtle additions to the shoe's material.
In addition to the launch of the new Mexico 66, the new 2018 brand ambassador was thoughtfully introduced after the fashion show. None other than Chris Lee! made her debut announcement to all the media, family and friends of the brand.
ITC was appointed to be the lead agency to execute this event from beginning to end. Venue / Design / Creatives / Production / Fashion Show / Execution / Management.