SWATCH FW 2016

A special rule for Swatch is that each event need to hold it's own - by that we mean each event needs to be special. For the Fall Winter 2016 preview, Swatch's overall theme was "fabric". Working with Istituto Marangoni Shanghai we were able to create an event that showcased the creative aspects of Swatch's ingenuity through different aspects of "fabric". Istituto Marangoni is a world renowned fashion school that have taught some of the worlds most prestigious creative heads in the fashion design world. With one of their lead teachers, Artem, we recreated a short form class through his and his best student's work. Mixing and matching fabric, the way it can be cut, knit and so forth, while combining the seasonal collection from Swatch.


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