BEATS 618

In celebration of Jingdong's (JD.com) collaboration with Beats By Dr Dre. Beats invited famed singer 李荣浩 for an exclusive private mini-concert to cross promote the 618 shopping extravaganza on JD's platform. Exclusive tickets were only available to JD's shoppers for a limited time purchasing Beats products. We lucked out with the Beijing weather, hosting a roof top pre-cocktail before the concert.


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