HUGO BOSS suited the players of the 2018 FIFA Germany National Team. We designed and executed two atrium events at iAPM, Shanghai and MIXC, Shengyang. Hugo Boss brand ambassador Mr. Wallace Huo, was the main anchor of the event.
Onsite guests need to scan a QR Code which will direct you to a H5 site (and automatically following Hugo Boss WeChat account). There they found directions for different interactive games. One is testing the speed of your kick, and at the same time a "bullet time" 360 degree of cameras capture your kick and it stitches into a gif which will load up to a screen for them to download and share with their friends. Another interactive is a kinetic soccer game, where they can play with a friend or we have partners onsite to play with you.
The last game directs you to the shop. At the shop we made a custom foosball table outfitted with a LED screen as the field. Again you can play with your friend or we have partners onsite to play with you. After completing the 3 interactive activities you are then able to collect a gift.