As the most important pre-launch event of Tmall’s double 11 shopping festival 2016, Tmall collection took place in Shanghai Oriental Sports center on October 23, 2016. More than 300 designers, stylists, models and 10,000 live audiences were involved in this 8 hours fashion extravaganza event that showcased more than 200 brands. Nick Wooster was the chief styling consultant. Fashion icon Maye Musk and many celebrities also had joined the show. 6IXTY8IGHT held a 10 minutes fashion show during this fashion marathon. ITC successfully promoted the event online with KOL live streaming the fashion show on various social platforms with total more than 2,000,000 viewer. ITC also collaborated with Vivi, a fashion media with multi channels that target young female audience, to report the event with insider scope and exclusive on-site video reports.